If your site isn’t performing as well as you hoped, it can be frustrating and disappointing. One of the main goals of any company’s website is to attract leads, but if you’re not pulling in the traffic you want, you could be missing out on lots of potential customers.
Here are a few things to look at if your site performance isn’t where you’d like it to be.
1. Your site is too slow
Page loading speed is an important factor in Google’s ranking system. Most visitors will leave a website that takes longer than a few seconds to load, so if your site is lagging, you won’t be able to generate much traffic. If your bounce rates are high over a long period of time, Google will take this to mean your site isn’t meeting your users’ needs and will lower your search ranking accordingly.
There are a variety of tools available online to test your site’s loading speed. If you’re having trouble determining the cause of the slowness, you may need to enlist a web developer to take a look.
2. Your site isn’t optimized for mobile
If your site isn’t optimized for mobile use, you’re losing a huge portion of your customer base. In 2021, 56% of all users accessed the web with a mobile device. Visitors will quickly click away from a site that isn’t formatted well on mobile.
A responsive design solution is the optimal way to format your site for mobile devices. A responsive mobile design allows your existing website to automatically format to your customer’s device, so it looks great on desktops, phones, tablets, and more.
By implementing a responsive design, you can ensure that your customers are having the best site experience possible, no matter what device they use.
3. Your site navigation is lousy
Your site might look good, but if your users aren’t able to interact with it easily and effectively, they’ll promptly look elsewhere for their needs. If your site navigation is poor and prevents users from finding what they need quickly, they’ll likely jump ship.
Make sure your site menu is easy to find, organized in a way that makes sense, and located in the same place on all of your pages. Include a search bar to make it even easier for your users to find what they’re looking for.
4. You have poor SEO
Having a good search engine optimization (SEO) strategy is essential to generate traffic to your site, but it can be difficult to understand and implement if you’re not very familiar with current SEO best practices and techniques.
To optimize your site with good SEO and increase traffic, use well-researched, relevant keywords in your content. Be sure to include designated keywords in metadata, image alt text, and other tags on your site to make an even bigger impact.
If you’re still struggling to implement an effective SEO strategy, you may want to enlist a trained SEO professional. An SEO specialist can analyze your site’s data and incorporate beneficial SEO practices to significantly increase visitors to your website.
5. You lack interesting content
Posting regular content to your site is important for improving your SEO rankings and keeping your customers engaged. But to be effective, your content should be interesting and relevant to your industry. If your existing content is dated, dull, or focused solely on marketing your products rather than providing your customer with helpful information, it’s unlikely to attract and retain readers.
If your site has a blog, keep it updated consistently with compelling, informative content to drive customers to your site. Review your existing content to determine if updates are needed to keep the information current and engaging.
Audit your site to identify and resolve performance issues
After reviewing these elements of your site and making adjustments as needed, you should begin to see improvement in your site performance. However, if you’re still not seeing the results you’d like, you may need to pull in a professional to determine the problem.
Robintek offers website audit services to help improve your site’s performance, SEO, and user experience. Request a consultation with us to learn more about how a website audit can benefit your business.
