Custom Holiday Cards and Christmas Photography
With the holiday season fast approaching, now is the time to think about correspondence and photography with a more wintery feel. Robintek is happy to help in this arena! Whether it is designing custom holiday cards in print or digital format, or taking photos of your staff on “Ugly Christmas Sweater Day,” consider us your one-stop shop for any and all of these things.
Also, think about the photos on your website. We can adapt your homepage to have more of a holiday or winter feel, with pictures containing holiday lights or snow, whatever your preference, Robintek can make it happen. Let us know how we can be of service!
AlaskOmega Website Launch
We launched the AlaskOmega site this past month, let us know how we can make your website as beautiful!
About this Client
“Organic Technologies is the producer of MSC-certified AlaskOmega® omega-3 concentrates and natural fish oil products. We start with wild-caught Alaska Pollock oil from the cold, pure waters of Alaska’s Bering Sea, which is then further refined and concentrated in our family owned and operated NSF-certified GMP facility in Ohio.”
Industry News: SEO
You Keep Saying SEO – What Does That Mean?
SEO is a hot term in the marketing world today, and it seems like it’s one of those things you need, even if you aren’t exactly sure why. In the digital marketing realm, SEO is the cornerstone to any good strategy for businesses of all shapes and sizes.
First things first, what does it stand for? SEO is search engine optimization. We can almost hear you saying to yourself, “great, I’m still not sure what that means.” Search engine optimization is the practice of ensuring that a website can be found on search engines, by “baking in” relevant words and phrases for your business, as well as generating new content for the site (blog, updated FAQs) and having links to your company social media channels.
Why is this important? If you’ve put forth the effort to have a great looking website, the objective is to have as many eyeballs see it as possible, and for that to happen, the effort to make it optimized for Google (and Bing, Yahoo, etc.) needs as much attention and care as the aesthetics of your website itself. It doesn’t stop there though, as there are directories out there everywhere (YP.com, WhitePages, CitySearch, etc.) can list your business under specific categories, and having accurate name, address, phone number, and URL information (NAPU) is very important.
Google is the Goliath of the search engine realm, so any SEO efforts need to be made with them in mind first. What does Google want to see in order for your site to come up as highly as possible? Things like the title of the webpage, the meta description, and the headers need to be “keyword-rich” with the most relevant terms that users will type into a search engine to find your type of business. For example, if you have an antique shop, terms like “antique” and “vintage” should appear frequently.
Going beyond the keywords and phrases that will help your website get found, it’s not enough to just do those things once and leave it be. Google rewards sites that are constantly generating new content, whether that is in the form of a blog, or updating a frequently asked questions page, or even frequent posts to your social media channels. Reviews are ever increasing in popularity and importance to search engines. Google business pages now prominently display star ratings based on the reviews they’ve received.
As if that is not enough, Google also looks favorably on websites that are responsive to mobile devices, meaning they will shrink and reshape themselves on the screen of a phone or tablet, without sacrificing the integrity of the site and its content (not to mention, making sure you can still read it!)
Still not convinced as to why SEO is important for your website? Consider these numbers, courtesy of Paper.li and Forbes:
- 97% of consumers now search for local businesses online
- 78% of small businesses get at least a quarter of their new customers via social media
- 75% of users do not scroll past the first page of search results
- Over 82% of internet users use search
Robintek has the expertise to help with all these things, from redesigning your website to be sure it is properly optimized to feeding your business’ accurate NAPU info to over 75 directories in one fell swoop. The process might seem overwhelming, so let us know how we can be of service to you!
