Business photography services can do wonders to help promote your business. High quality, compelling images can be the difference between a customer choosing your company or a competitor. While it might seem easier to simply take a few quick photos yourself, professional photographers have the skill and expertise to create eye-catching, polished images that can significantly improve your brand.
Here are three ways you can use photography to effectively promote your business.
1. Headshots & business portraits
Headshots and professional portraits of your staff help your customers put a face to your company. Customers like to see the people they’re working with, and headshots and portraits allow them to get to know your staff.
Professional photographers can work with you to create headshots and business photos tailored to your company’s needs. They can create photos that use lighting, angles, and diverse types of backdrops to fit with your branding. In addition to typical headshots, photographers can shoot on-location portraits, in a setting that best suits your industry and style. They can produce flattering portraits in outdoor settings, like parks or in front of your company’s building.
Having professional photos of your staff and business not only helps you to connect with your customers, but it also makes them that much more likely to engage with your company. Clear, attractive images of your building and signage allows customers to recognize your business more easily. Moreover, warm, inviting portraits of your staff allows your customers to connect with your company on a personal level.
2. Product photography
If your business sells a product, your company has likely put a lot of time and effort into perfecting it. But if the photos of your product are not up to par, you won’t be able to effectively show off the quality of your merchandise. Product photos are the first impression a customer may have of your product, especially if your business is online-only. In fact, 75% of customers rely on product photos to decide on a purchase. If the pictures of your product are grainy, blurry, or too small to see detail, chances are your customers won’t be interested in buying.
Professional product photography can elevate your brand by producing high-quality, striking images that will entice your customers to make a purchase. Photos can be taken against a white backdrop to display your product clearly and crisply. Or your photographer can take photos on-location, in nature, or using a specific composition, lending creativity and authenticity to your images.
With quality product photography customized to fit your business’s needs, you can build trust in your brand and tell your story.
3. Event photography
Conferences, trade shows, fundraisers, and social gatherings are regular events for many businesses. Capturing important moments, group photos, and candid shots are great ways to document your events. But it’s not always easy to remember to take photos, especially if you and your employees are busy running the event.
By hiring a professional photographer, you can ensure your staff are able to participate fully in your event without worrying about taking photos. Photographers can take creative, well-composed images that you can use not only to show off your event, but for other purposes as well. Event photos can be used for advertising future events, as well as in your general marketing materials.
Business photos are versatile
Enlisting a professional to take your business photographs is an investment, but it’s cost effective, since the photos can be used and reused in countless ways. You can post your photos to social media, where attention-grabbing images help to engage your customers. Additionally, you can use your photos in marketing materials, your website design and content, event displays, and more. Once you have the photos, the possibilities are endless.
Robintek offers professional photography services for all of the above categories and more. In 2021, Robintek was named one of best portrait photographers in Columbus by Expertise.com. Robintek will work with your company to create stunning images that fit your business needs and your budget. Click here to view our portfolio and contact us to learn about how our photography services can enhance your business.
