Client Spotlight: Columbus Metro Parks

For the next installment of our Client Spotlight blog series, we talked with Jill from the Columbus and Franklin County Metro Parks. We discussed some of her favorite parks, the challenges of working with the public, and her experience working with Robintek on their website.

Columbus and Franklin County Metro Parks

With 20 parks all across Columbus and Franklin County, Metro Parks gives Central Ohioans access to clean, safe, natural area parks and services. From the beautiful Inniswood Metro Gardens in Westerville to the lush Prairie Oaks in West Jefferson, they offer fun outdoor adventures for the whole family. They have shelters and lodges that can be reserved for special events, year-round programs and activities to explore, hiking trails, summer camps, and so much more.

As the Visitor Engagement Manager, Jill oversees all aspects of marketing, social media, and reservations for the parks. With a huge passion for the outdoors, she loves to connect with visitors to spread awareness. Her job allows her to embrace and teach new park visitors without being confined to a classroom – a major perk.

The best Metro Park to explore? While she loves them all, Jill cites Clear Creek and Batelle Darby Creek as two of her favorites. You can experience everything all the parks have to offer by checking out their brand new events page, built by our web development team.

Connecting to the natural world with technology

One of Metro Park’s biggest challenges is providing accessible, easy-to-understand information about the parks to the public. Today, visitors prefer to learn about the parks and plan out their visits online and on their phones rather than in person. That means the information on their website must be up-to-date, easy to digest, and communicate clear expectations for visitors.

With their website designed by Robintek, Metro Parks is able to engage visitors and provide the most current park updates to the public. Visitors can easily find everything they need to know about each park including trail maps, activities, and shelters. Additionally, the website allows users to make online reservations, find and register for upcoming events, and plan out their park visits. With its mobile-responsive design, parkgoers can view everything on-the-go.

Plus, it’s easy for Jill and her colleagues to make updates when needed using the WordPress content management system. With high-quality park imagery and videos along with engaging content, the Metro Parks website is the perfect tool to help Jill share her love of the parks.

Highly responsive and reliable customer support

In addition to the design aspect, Jill emphasized the importance of the quick response and turnaround time that Robintek is able to provide. With so many pieces and layers to their website and offerings, problems and breaks sometimes occur. In these events, our development team works hard to provide immediate fixes.

She finds our entire staff down-to-earth and easy to work with, no matter the issue. At Robintek, we pride ourselves on being friendly, highly responsive, and reliable. Luckily, that’s easy to manage when we have such wonderful clients like Metro Parks!