Check out this behind-the-scenes look at the re-branding of the Milwaukee Bucks. Read more about it on espn.com.
“Uniform and logo designs are usually attributed to faceless corporations or leagues. You know the usual sound bites: “Nike designed these uniforms,” or “The NFL created this logo.” It’s rare that the specific people involved in a sports design project are identified, and rarer still that those people are made available to discuss their work.”
