Make your website work for you: 5 things your website can do to make your life easier
January 6th is National Technology Day in the US, a day to celebrate advancements and achievements in tech. Since the first website launched in 1991, web developers and designers have now logged over thirty years to hone their craft. While the first known websites contained basic text, hyperlinks, and simple HTML tags, sites quickly progressed.
Now, websites can serve an unlimited number of purposes, from online shopping to scientific research databases to providing you with your local taco truck’s daily menu.
If you’re a business owner, you most likely already have a website for your company that provides your customers with basic information, like your location, hours, company history, and product and service offerings.
But there’s so much more your website can do for your company that you may not even be aware of. Here are 5 tools you can incorporate into your website to make your life easier.
1. Online payments
If your company doesn’t have an E-commerce website that accepts online credit card payments for your company’s goods and services yet, it probably should.
A rapidly expanding percentage of customers are turning to online shopping these days, and having an E-commerce site allows your company to sell your products quickly, securely, and efficiently. By processing sales and payments on your site, your customers can easily obtain your products and services wherever they are.
2. Content management system
Initial site design and content creation is one thing, but keeping your website updated regularly with current and relevant information can be a challenge, especially if you’re not particularly technologically savvy.
Incorporating a content management system (CMS) into your site design allows you to easily keep your site up to date. A good CMS will allow you to add, remove, or edit content including text, pictures, and video, control your site behind the scenes, and set up your site menu.
3. Custom forms
Forms embedded into your website design are great, simple ways to obtain customer information in order to increase leads, drive sales, and save time.
Many websites utilize custom forms for their “contact us” page. This allows customers to enter in a specific set of information including their name, email address, and a space to enter their questions or concerns.
But custom forms can be created for a nearly endless number of uses, tailored for acquiring whatever customer information you may need. They can be designed for e-mail newsletter sign ups, support requests, setting up appointments or consultations, invoices, surveys – anything that asks a customer to input data.
4. Membership portal
A membership portal is a great way to keep your clients engaged, whether you’re a non-profit organization, local business, or online retailer. Membership portals create personalized user experiences for your site visitors, allowing users to access customized content, update their contact and payment information, manage their communication preferences, and sign up for newsletters.
A useful membership portal should be a one-stop shop for your customers, allowing for streamlined communication, secure data storage, and a user experience tailored to your individual client’s needs.
5. Event management
Whether your company is conducting small workshops or huge conferences, scheduling and managing events can be a complicated, stressful undertaking.
By integrating an event management system into your company’s site, you can easily create and schedule simple or complex events, register and check in participants, provide discounts and coupons, and more. Formatted to fit your site’s existing branding and style, an event management system helps you run successful events without a hitch.
Ready to put your website to work?
What better way to celebrate National Technology Day than by incorporating one (or all) of these tools into your company’s website and making your tech do the hard work for you?
At Robintek, we can help you set up all these applications and more to start making your site more productive and profitable. Request a consultation today to learn more about how we can make your website work for you.
