Our team recently launched another successful redesign for Packard Forest Products! Their eCommerce website redesign was customized on the WordPress platform and includes a responsive design for an enhanced mobile experience.
What We Did
Packard Forest Products is a wholesale distributor of specialty building products. They requested an updated, dynamic redesign to attract designers and customers to their site. They also wanted to highlight three specific products: European Italian Poplar, Spectratech Color Black MDF, and HDF Combi Ultra Core Plywood.
To accomplish this, Robintek designed a custom layout with compelling imagery featuring those three products on their home page, as well as detailed product pages for all of their offerings.
Construction, Renovation & Engineering Web Design
Robintek has been working with companies in the construction, renovation, and engineering industries for more than 20 years. We help these businesses build a strong online foundation to attract quality leads and organic traffic. With our website design, marketing, SEO, and web development services, we can make your business stand out from the competition.
Redesign Highlights
New customized “Request a Quote” forms
To allow prospective customers to easily get a quote for their upcoming project, we created customized “Request a Quote” forms for different product offerings. These forms were designed to be simple and quick to fill out. They were added to each product page to allow customers to easily reach out for more information and pricing on specific products.
Inspiration gallery
The client wanted to draw more home designers to their site with attractive, engaging imagery. We designed an Inspiration Gallery using the client’s Pinterest account so visitors can interact with the content and save it for their own inspiration boards.
New product page layouts
All product pages were designed with new layouts providing detailed descriptions and corresponding images for each product. The pages offer an optimal user experience with scannable text and downloads so visitors can easily find the information they need.
About the Client
Packard Forest Products is one of the largest wholesale distributors of specialty building products in the Midwest. They offer lumber, plywood, wood composites, and more, including green-certified and environmentally sensitive products. Their extensive history in the building products industry allows them to provide high-level knowledge, consulting, and specialty services with a strong focus on customer experience.
Who We Are
Robintek is a family-run website design company in Columbus, Ohio. We have partnered with companies in the construction industry for over two decades, offering tailored digital solutions to help them succeed. Our custom design, branding development, and digital marketing services can build your company’s reputation and credibility.
No matter your industry, our skilled designers, developers, and marketers can also elevate your brand’s online presence with services like eCommerce design, SEO, logo design, product photography, and content creation. Want to learn more? Request a free consultation to get started with your project today!
