Get excited about Emotional Branding posted by Smashing Magazine! Check it out!
“Globalization, low-cost technologies and saturated markets are making products and services interchangeable and barely distinguishable. As a result, today’s brands must go beyond face value and tap into consumers’ deepest subconscious emotions to win the marketplace.”
http://www.smashingmagazine.com/2014/04/11/get-excited-about-emotional-branding/
