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The Arts & College Preparatory Academy

Case Study: Website Redesign & Print Marketing Materials

The Challenge

The ACPA website didn’t effectively represent their brand or culture. They wanted their website to reflect their passion for the arts & dedication to safety, inclusivity and diversity. They also needed to be able to communicate with several different target audiences; current students & parents, potential students, educators and regulators, and donors. Their website was difficult to manage and update, they needed a responsive site that they could easily manage internally. Finally, they needed to develop print and online materials to spearhead their new growth fund.

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ACPA website home page on desktop, tablet, and mobile screens

About the Client

The Arts & College Preparatory Academy (ACPA) is a comprehensive public community school in Columbus. ACPA has been the highest academically performing charter high school in Ohio for seven years in a row. Their mission is to actively maintain a climate and culture that is based on a trailblazing arts and college prep curriculum in an environment that is safe, inclusive, and progressive for all our students and staff.

ACPA home page on tablet screen

Creative Solutions

We created a dynamic redesign for the ACPA website that showcases their brand and culture through bold visuals and updated content. Their existing branding, with its bold colors and textures was underutilized in their old site. We brought those vibrant colors to the forefront, using color to enhance visual hierarchy, and to highlight various content throughout the site.

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ACPA website home page layout design

Target Audiences

Robintek worked with ACPA to create clear navigation and calls to action to address their target audiences. We included visual homepage links to various areas of the site creating marketing funnels for potential students and donors.

ACPA website home page layout design

The Arts & Culture

ACPA’s redesigned site left their old corporate style behind, embracing bold colors, large images, and striking a tone that reflects their priorities & passions. Our designers created a layout that highlighted the arts programs offered by ACPA, and expressed the welcoming, inclusive values that the school embodies.

ACPA website donate page

Responsive Design & Management

ACPA’s website is built in WordPress, allowing the site to be easily managed and updated. This allows ACPA staff to keep the website up to date with important information for current students, and to consistently update their marketing materials. The site is responsive, allowing for a seamless user experience regardless of the device the site is viewed on.

ACPA Growth Fund

The Growth Fund

Print Design & Marketing

Coinciding with the website overhaul, ACPA was also launching their new Growth Fund. Our team worked in concert with ACPA to design a print marketing package, including a folder design and stepped inserts for the Growth fund. We also designed a new section of the website dedicated to this initiative.

Results

ACPA was thrilled with their redesigned site, especially the ability to update content quickly and easily. Since the ACPA website went live they have been receiving positive feedback from users. The updated site embodies the spirit of ACPA and helps carry their mission forward.

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ACPA website home page on laptop screen

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We’re here to help you succeed. We believe the best solutions are developed in partnership with our clients. Our team is your team, and it all starts with a conversation. Tell us your goals, where you’re coming from, and where you’re headed.

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