There are three major categories that factor into how well your website ranks on search engines: on-page technical items and content, off-page content, and social media. Developing quality content in these categories will help improve your SEO.
On-page technical items and content consist of high-quality, engaging text, meta descriptions, titles, page load speed, and website architecture.
Off-page content includes the number and quality of external links, regularly updated business listing information, and your company’s authority and trust.
Social media includes displaying a consistent, clear brand presence and engaging in quality interactions with your followers.
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