Another website redesign is in the books! This time, we partnered with Farber Corporation to revamp their site using the WordPress platform, with a mobile responsive design that better reflects their brand.
What We Did
When Farber approached us to assist with their project, they were looking for an updated website design that aligned more closely with their brand identity. Their existing website design was outdated and unintuitive, so our team worked to create a better user experience with an updated look.
In addition to a more brand-focused, user-friendly design, Farber needed functionality incorporated to allow them to accept job applications from their website. We created a custom careers plugin for WordPress to give them the ability to post jobs online and receive applications easily.
Home Service Industry
In such a competitive market, it’s crucial for businesses in the home service industry to have a strong online presence. Most customers today find contractors like HVAC companies, roofers, landscapers, and plumbers by searching online.
If your website is dated, difficult to use, or lacks clear information, customers will likely look for service elsewhere. To stand out from the competition, businesses need a user-friendly website, solid SEO practices, and an effective marketing strategy.
For more than 20 years, Robintek has worked with a wide variety of companies in the home service industry to build custom digital solutions. In addition to design and marketing, we offer a plethora of other tools like custom applications, targeted digital strategy, and more. Our services are flexible and scalable to meet the needs of your business. Ready to learn more? Request a free consultation today.
Redesign Highlights
Website redesign with an improved user experience
Farber’s website was old and in need of a major rehaul. To breathe new life into their online presence, our design team created a contemporary, sleek design better aligned with their brand. We used colors and fonts to match their style and high-quality imagery throughout the site.
To boost user experience, we designed their new site with clear, simple navigation, as well as concise, scannable content. Calls to action (CTAs) were placed throughout the site, allowing visitors to quickly and easily contact Farber for a quote or additional information. We also designed the site with mobile responsive functionality, so it displays properly on any device.
Customized careers plugin to allow for online job applications
Today, job seekers are accustomed to looking for jobs and filling out applications online. To find the best candidates for the position and streamline the hiring process, it’s critical that businesses allow for online applications.
Robintek developed a custom careers plugin on WordPress so that Farber Corporation could post job listings and accept applications directly on their website. With this functionality, Farber will not only be able to reach more applicants but also more efficiently manage their listings and applications.
About the Client
Since 1969, Farber Corporation has provided mechanical contracting services to businesses in the Central Ohio area. In 2006, the company expanded into the HVACR (heating, ventilation, AC, and refrigeration) business, offering full maintenance, repair, and replacement services.
Farber Corporation works in commercial, industrial, institutional, and retail markets to complete a variety of HVACR projects. Additionally, they offer services like construction management and plumbing construction and repair. With a strong focus on honesty, integrity, and safety, Farber’s mission is to build Columbus by building relationships, one client at a time.
Who We Are
Robintek is a Columbus, Ohio website design agency. Along with our work in home services, we have partnered with businesses in a multitude of industries to help them build a strong foundation online. From education to healthcare to law firms, we have extensive experience helping our customers grow their digital presence.
Since 1998, we have provided web design, web development, and marketing services to businesses of all sizes. With services like logo design, eCommerce marketing, content creation and copywriting, SEO, photography, content management systems, and more, Robintek can help your company succeed.
Send us a message today to learn about what we can do for you.
