Coming up with content ideas for your small business website is not always as easy as it seems.
You’re an expert in your industry and already have extensive knowledge about your product. But when it comes to content creation, you need to keep your customer’s knowledge level and their challenges at the forefront of your mind.
Understanding your customers’ pain points, providing them with educational content they can use, and demonstrating how your product or service can resolve their issues are all paramount to creating effective content that drives conversions.
Ideas can come quickly when you first start developing content. But after a while, you may find your content becoming repetitive or not as relevant to your customer base.
Need some more fresh, engaging content ideas? Check out our list of recommended sources to help you start brainstorming.
Facebook groups
There are thousands of active groups on Facebook for nearly every topic and industry. Find groups that are relevant to your business and read through posts and comments for content ideas. Just be sure not to spam the group with links to your site or you’ll likely be removed.
Discussion forums
Similar to Facebook groups, there are a plethora of online discussion forums across different industries, on Reddit and other sites. You can find plenty of forums to browse by searching for them on Google.
Use these forums to find out what your potential customers are talking about and engaging with the most, and base your content on these ideas.
Social media followers
Your company’s followers on social media are already invested in your business. Check out their profiles to get an idea of what kind of content they’re interested in and what other brands they are following. You can even post questions on your page to gather ideas.
For instance, a coffee roasting business could ask their followers what method they use to prepare their coffee each morning and use the answers as content ideas.
Competitor’s websites
Your competitor’s website, especially their FAQ pages, blog, and social media accounts, can help you come up with content ideas for your own site. Take a look at their regularly answered questions and most popular social media posts, and ensure your site is also providing content in those areas.
Google search suggestions and related searches
When you search for a keyword in Google, a list of search suggestions will populate before you hit enter. Once you perform the search, another list at the bottom of the results page provides related search topics others have searched for. Both lists can be excellent sources for relevant content ideas.
Surveys
A customer survey provides you with first-hand knowledge of the kind of content your customers want to see. A short, simple survey that asks customers to name some issues they have related to your services or topics they would like to know more about can be a content idea goldmine.
Blog comments
If your website has a blog that allows comments, check them to see what your readers are talking about. You may find questions about your products or specific topics that your future content can help answer.
FAQs
Any good business website should have a regularly updated FAQ to answer commonly asked customer questions. But since FAQ pages are usually intended to provide brief answers, you can utilize these same questions and topics to create more detailed, educational content like blog posts, product guides, or informational videos.
Product reviews
Your own customer reviews or competitor reviews can be an excellent source for brainstorming ideas. What problems did your products solve for your satisfied customers, and what issues do they still need help with? Come up with content ideas to resolve those issues.
YouTube videos and comments
No matter what industry you’re in, there’s certain to be a wealth of related videos on YouTube. You can watch the videos themselves or read through the comments to develop content ideas.
Many YouTube commentators are knowledgeable and intelligent, and reading through their comments can give you ideas you might never have come up with otherwise.
Popular blog posts
What are your site’s most popular blog posts? What blog posts are popular among your competitors? Use analytics to determine which posts have received the most hits. By identifying the kind of posts customers most want to see, you can develop more content based on those topics.
Industry publications
Most industries have some type of regular publication, like a journal or magazine, that provides news and related articles. Browse through these publications to glean topic ideas and get a sense of what is trending.
Content generators
If you’re completely stumped, try a content idea generator. Helpful tools like Hubspot’s Blog Ideas Generator or Answer the Public allow users to enter a keyword or topic and then provide content ideas based on your search term.
Unique, original content ideas help your business stand out
Your customers encounter an overwhelming amount of content competing for their attention in their day-to-day lives. Developing unique, interesting content using original ideas is key to helping your business get noticed. With resourcefulness and effort, you can start creating content that will attract visitors to your brand and generate leads.
But even after building a lengthy list of content ideas, you may not have the time or resources to begin producing the content. Robintek can help with that! We have a dedicated content creation staff that can help you develop and execute innovative content ideas. Request a consultation to learn how we can help grow your business with engaging content today.
Who We Are
Robintek is a Columbus, Ohio website design company. Along with our custom design solutions, we offer content creation and copywriting, content strategy, and marketing services to help you drive organic traffic to your site and increase conversions. Our team of designers, developers, and marketers also provides services in SEO, eCommerce marketing, logo design, product photography, and more.
We’ve helped over 600 clients and counting grow their business with our web development and web design services for more than 20 years, in Central Ohio, Akron/Canton, Columbus, and across the nation. If you’re ready to start working with Robintek on your next project, request a consultation today.
